THE PRISIM SHAD IS A COMPETITION-READY FLATSIDE CRANKBAIT BORN OF THE EXACTING DEMANDS OF OUR DIE HARD BASS ANGLING CUSTOMERS. BUILT FOR A TIGHT, HIGH-PITCH ACTION TO DOMINATE COLD WATER SITUATIONS, THE PRISIM SHAD DISPLAYS UNRIVALED CASTING DISTANCE AND STABILITY DURING FAST RETRIEVES. AN IDEAL BAIT WHEN TARGETING RIPRAP AND HARD STRUCTURE. ADDITIONALLY, INTERNAL WEIGHTS ARE FIXED FOR A SILENT APPROACH AND PLACED FOR OPTIMAL ACTION, CASTABILITY AND STABILITY AT HIGH SPEEDS. THIS HEAVY-DUTY MODEL IS BUILT TO OUT-CAST AND OUT-WORK THE COMPETITION, DOMINATING KEY TARGETS IN TOUGH WATERS WITH ITS NATURAL, HIGH-PITCH APPROACH.