This crank is beautifully painted in a Clique Bait's exclusive original "Moolah Shad" pattern whereas it imitates the natuarl forage of native shad/baitfish and features a vibrant and iridescent color scheme that is best suited for primarily clear to semi-staned water fisheries. It excels at producing an aggressive, thumping action and serves as a 4x4 in heavy rock/boulder type bottoms where the big lunker bass lurk! The highly durable, high quality lure blank along with the Clique Baits proprietary tough-as-nails clear coat will hold up after countless casts and giant fish caught! Outfitted with the industry's premium top of the line hooks and components.